Privacy policy
Last updated: 13 November 2026
This policy explains how Dreaming Forever Ltd (trading as Nuralia) uses your personal data when you visit this website or buy from us. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, for people in the European Union, the EU General Data Protection Regulation (EU GDPR).
1. Who is responsible for your data
The data controller is Dreaming Forever Ltd (trading as Nuralia). Contact: support@trynuralia.com
2. What data we collect
- Identity and contact data: name, email address, phone number (if provided), delivery and billing address.
- Order data: products bought, prices, discounts, delivery choices, order history, returns and messages to customer service.
- Payment data: payments are processed by our payment providers. We do not see or store your full card details.
- Technical data: IP address, browser and device type, pages visited, and approximate location based on IP, collected through cookies and similar technologies (see our Cookie Policy).
- Marketing data: whether you have subscribed to our emails and how you interact with them.
We do not ask for special category (health) data. Please do not send us medical information. If you choose to tell us about a health condition, for example in a review or an email, we use it only to reply to you, and we delete it when no longer needed.
3. How we use your data and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Processing and delivering orders, payments, returns, refunds and warranty claims | Performance of a contract |
| Customer service and answering your questions | Performance of a contract / legitimate interests |
| Sending order and shipping notifications | Performance of a contract |
| Sending marketing emails and offers | Consent (you can unsubscribe at any time) |
| Preventing fraud and keeping the site secure | Legitimate interests / legal obligation |
| Keeping accounting and tax records | Legal obligation |
| Analytics and improving our website, non-essential cookies | Consent |
4. Who we share your data with
We share data only as needed with trusted service providers (processors) acting on our instructions:
- Shopify (online store, checkout, hosting);
- payment providers (for example Shopify Payments, PayPal and card networks);
- delivery carriers and fulfilment partners;
- email and marketing tools we use to send emails (only if you have subscribed);
- analytics and advertising tools, only where you have given consent through the cookie banner;
- professional advisers and authorities, where required by law.
We do not sell your personal data.
5. International transfers
Some providers, including Shopify, process data outside the UK and EEA, for example in Canada or the United States. Where this happens, we rely on adequacy regulations or decisions, or on appropriate safeguards such as the UK International Data Transfer Addendum and the EU Standard Contractual Clauses.
6. How long we keep your data
- Order and accounting records: 6 years after the end of the financial year, to meet tax and legal requirements.
- Customer service messages: up to 3 years after the last contact.
- Marketing data: until you unsubscribe, then a suppression record so we don't email you again.
- Cookie data: see our Cookie Policy.
7. Your rights
You have the right to: access your data; correct it; have it erased; restrict or object to processing (including at any time to direct marketing); data portability; and withdraw consent at any time, without affecting earlier processing. To use your rights, email support@trynuralia.com. We reply within one month.
8. Complaints
If you are unhappy with how we handle your data, please contact us first. You can also complain to:
- UK: the Information Commissioner's Office (ICO), ico.org.uk, 0303 123 1113.
- EU: the data protection supervisory authority in your country of residence.
9. Security
We use appropriate technical and organisational measures to protect your data. Payments are encrypted and processed by PCI-compliant providers.
10. Children
Our website is not intended for children under 18, and we do not knowingly collect their data.
11. Changes
We may update this policy. The latest version is always on this page.
Cookies
This website is operated by Dreaming Forever Ltd (trading as Nuralia). This section explains how we use cookies and similar technologies, in line with the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, tags and local storage.
2. The cookies we use
| Category | Purpose | Consent needed? |
|---|---|---|
| Strictly necessary | Make the shop work: your cart, checkout, security, remembering your cookie choices and region or currency settings (set by Shopify). | No: the site can't work without them |
| Preferences | Remember choices such as language or currency. | Yes |
| Analytics | Help us understand how visitors use the site so we can improve it (for example Shopify analytics). | Yes |
| Marketing | Measure our adverts and show relevant ads on other sites and social networks (for example Meta and Google pixels, email marketing tools). | Yes |
We only set preferences, analytics and marketing cookies if you accept them in our cookie banner.
3. Managing your choices
- When you first visit, our banner lets you accept, decline or manage cookies by category.
- You can change or withdraw your consent at any time with the "Manage preferences" or "Your privacy choices" link at the bottom of the site, or by clearing cookies in your browser.
- You can also block cookies in your browser settings. Blocking strictly necessary cookies may stop the shop from working properly.
4. Third-party cookies
Some cookies are set by third parties, such as Shopify, payment providers, Meta or Google. Their use of data is governed by their own privacy policies.
5. More information
Contact support@trynuralia.com.